Wednesday, November 17, 2010

Banned Ashley Madison super bowl Ad

Ashleymadison.com is a website where married men or women can meet so they can arrange and have affairs. Ashley Madison tried to put a commercial on air during Super Bowl XLIII in 2009, but the commercial was rejected by NBC. The website was trying to target men who are married and watch the super bowl, but they didnt get the Chance. This was not the first time an Ashley Madison Advertisement was banned, they tried to use Toronto Transit Commission to advertise the website. the TTC refused, saying they did not want to support lying and cheating. I think the Website is wrong, and goes against a lot of my own morals. The Creators of the web site are making money from people who are betraying their families. I am glad the Commercial was banned, the website itself is a terrible place and i hope they don't get any business.



Wednesday, November 3, 2010

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Mobile Marketing Trends In Africa! - an analysis of this article


Since the Year 2000, when the industry first started to rise in Africa, mobile phones have helped shape and change the African business market to what it is today. "According to a report by Ovum Research by the end of 2009 there were some 448.1 million mobile phone subscribers in Africa, up from just 373.0 million at the end of 2008 – a stunning 20 percent increase representing 75 million new subscribers in just one year." according to the article africa is usually counted as one market as a whole. lately though, there is a surprising difference between markets, for example different economies and cultures like Egypt to South Africa. The two largest mobile companies are MTN Nigeria and Vodacom South Africa, MTN being the Largest as of right now. there are still smaller companies that are rapidly growing like Ghana’s Zain and Cote d’Ivoire’s(Ivory Coast) Green, and many others on the rise. The Article also mentions that; although there is a rapid increase, the service from many companies isn't the greatest. There are still surprises and differences across Africa and it is important to accurately appraise the many emerging opportunities across the continent and to also avoid some of the pitfalls” - Chipo Madusise, who is the CEO of Sabi Digital, the leading digital marketing company that also provides mobile marketing solutions. The Article is just a study about the rapid increase in Mobile use and sales in the African Market from 2000 to 2009. It seems that Mobile phones use will continue to increase rapidly throughout Africa.